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Data-driven Branding Using the Power of Archetypes


What are Archetypes?

Invented by philosophers & psychologists, Archetypes are characters that embody essential elements of a deep and universal human experience, and are used in storytelling, psychotherapy, personality tests & tarot cards.


They use symbolism to help forge a deep, emotional connection by transforming brands into characters that the target audience will intuitively understand.

Archetypes are a powerful branding shortcut.

What's Your Brand's Archetype?

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About Ladyjane

Ladyjane simplifies the complex nuances of branding, messaging, and organizational culture using the power of data-driven storytelling, and proprietary tools to help people make smarter, more strategic business decisions.



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