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Data-driven Branding Using the Power of Archetypes

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What are Archetypes?

Invented by philosophers & psychologists, Archetypes are characters that embody essential elements of a deep and universal human experience, and are used in storytelling, psychotherapy, personality tests & tarot cards.

 

They use symbolism to help forge a deep, emotional connection by transforming brands into characters that the target audience will intuitively understand.

Archetypes are a powerful branding shortcut.

What's Your Brand's Archetype?

We've created a short, FREE quiz to help you uncover the archetype that fits your brand best.

To play, press and hold the enter key. To stop, release the enter key.

About Ladyjane

Ladyjane simplifies the complex nuances of branding, messaging, and organizational culture using the power of data-driven storytelling, and proprietary tools to help people make smarter, more strategic business decisions.

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