The
Artist
True art is characterized by an irresistible urge in the creative artist.
Albert Einstein
Values
Individuality & Creativity
Personality
Skilled & Resourceful
Tone of Voice
Descriptive & Colorful
Artists are true masters of their craft. Everything about them reflects their deep commitment (often a singular focus) to their product or service. And no surprise, since they've dedicated so much study and practice to it.
Artists aren't simply creators; they're also cosmopolitan companions. Customers turn to Artist Brands for their robust knowledge on authenticity, meaning they'll swoon over "small-batch processes” and "carefully curated" experiences. By helping consumers become connoisseurs, Artist Brands build loyalty and have their audiences constantly wondering what's next on the horizon.
Your customers immediately recognize your ability to move beyond mediocre and excite the field with passion, vibrance and an out of the box approach. Intolerant of mass-produced, junky disposables, your clients demand quality products that enrich their lives. This doesn’t always mean high-end investments; Artist brands are well known for their ability to use found objects effectively and craft masterpieces together with a do it yourself budget. Your customers want that knowledge and the insider tips that allow them to nurture their own creativity. Providing choices allows them to move beyond admiration and shape their own vision.