The
Hippie
When the power of love, overcomes the love of power, the world will know peace.
Jimi Hendrix
Values
Harmony & Love
Personality
Free-spirited & Fearless
Tone of Voice
Hopeful & Idealistic
Helpful, idealistic, and accepting, Hippie Brands value communal experiences that center around peace and love. These companies have a peaceful, harmonious and optimistic vision of the future that customers will find deeply appealing—and they'll be clamoring to be a part of it.
Hippie brands make no judgments and offer the ultimate sense of freedom from others' opinions. It's expected that you'll question all the rules and defy convention as you strive to spread peace and love.
Your customers are drawn to tribalism and a cool, laid-back approach. They are idealistic and rely on you to keep them informed and at the center of the action. They like alternative thinking and are attracted to the zany colorful style of the 60’s. This brand has an appeal for boomers as well as younger generations – hippies are approachable and friendly, just don’t drink the kool-aid!