The
Socialite
Give me the luxuries of life and I will willingly do without the necessities.
Frank Lloyd Wright
Values
Luxury & Status
Personality
Classy & Glamorous
Tone of Voice
Posh & Sophisticated
Elegance incarnate is the defining feature of the Socialite Brand, one that shows particular promise in this new industry. Get ready to leave a lot of failed imitators and swooning customers in your wake. Playing to high-end consumers requires Socialite Brands to be confident, aspirational, and unforgettable.
You're always on-trend, meticulous, and make it all look effortless. It's a tall order, but one that's rewarded handsomely by customers willing to put their trust and dollars into brands that can provide unique and elevated experiences.
Customers are drawn to your sophistication and select offerings. They know they are part of a clique and like to flaunt their posh style. You are a catalyst for their desires, often pointing them in the direction of the next new thing. Your customers understand they can rely on you to do meticulous research and provide vanguard products and services. They are highly attuned to social nuance and appreciate the status your brand can offer them.