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The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires.

William Arthur Ward



Education & Truth


Knowledgeable & Credible

Tone of Voice

Authoritative & Informative

No schoolmarms here—just good people trying to pass on their hard-won knowledge. Teacher Brands love an opportunity to share what they’ve learned, which deepens their relationships with consumers. In a fledgling industry with new developments each day, customers have a lot to learn. Fortunately, Teacher Brands are there to guide them.

Teacher brands seek to gain influence by sharing solid insight. There isn't an undue emphasis on the "hard sell," but credibility and trust are building with each interaction, and the resulting relationship is solid and extremely long-lasting.

You’re passionate about arming people with knowledge, while working to inspire people to use their newfound knowledge to make improvements in their lives and the lives of others.

A well-respected authority in your area of expertise, people have come to rely on you as a source of trusted information. While sharing your well-earned wisdom, you place importance on being truthful and credible while providing information on the things your circle cares about most. You value enlightenment, education and truth. Sharing solid insight helps you gain influence, resulting in a developed credibility and trust with each valuable interaction.

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